Marketing

In business, a Moment of Truth occurs anytime a customer interacts with your company and forms an impression – positive or negative – about its quality, service, or reliability. These moments are the transforming touchpoints that can make or break someone’s decision to do business with you. Over time, they shape your reputation and define…

I aspire to be a paid professional speaker and to run my own speaking business. When I share this goal with my friend Marc, he asks me one simple question: What big expensive problem do you solve? This is an important question. We need to clearly explain more than just what product or service we…